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3 Reasons Why You Should Use an Edmonton Real Estate Agent

Although sellers will sometimes opt for a private sale in order to save on commission, working with a REALTOR® is what will provide you with the largest market of buyers looking for their next home. Regardless of what your house sells for, we understand paying your real estate agent’s commission can be costly. However, the fact is that selling your home privately can end up costing you more; yes, you heard that right. Not marketing your property to the largest pool of buyers (aka is detrimental to getting the highest possible offer. You will quickly understand the many benefits of hiring a real estate agent in Edmonton, and we’re giving you the top 3 reasons why you should hire a real estate professional.

Your REALTOR® knows the market best.

House for sale Edmonton

Sometimes, selling a property privately may work out better. With that said, our clients have still involved us in the process at a reduced commission rate because real estate transactions require knowledge of contracts, RPR, etc. Real estate professionals are fluent in the market; working with a REALTOR® will give you peace in knowing things are being handled and dealt with accordingly and in your best interest. Selling your home demands knowledge best understood by a real estate professional, so while you think that selling privately is best, keep in mind that not having a REALTOR® work alongside you can be detrimental to your sale.

Working with a REALTOR® will get you more traction and offers. is the victor of real estate search in Canada. Regardless of the goods or assets you sell, accessing the largest open market often provides more substantial returns. Getting the highest value for your home is challenging without tapping into the considerable available pool of buyers. For example, you may sell your house privately and save the REALTOR® commission, but the commission savings will not guarantee that you pocketed the most out of the sale of your home. What if multiple buyers wanted to purchase your property, and you never knew about it, or they never knew about it? By working with a REALTOR®, you can earn considerably more than you might have saved in commission by selling privately.

Your REALTOR® will negotiate for you.

Real estate agent meeting

Negotiations are a significant part of buying or selling a home. There will come a point where a REALTOR® will need to negotiate a purchase agreement that satisfies both the seller and the potential buyer. Many factors come into play during a real estate transaction: price, inspection, possession date, repairs, etc. The real estate professional representing you will have your best interest at heart, looking at the transaction from your perspective; this process demands familiarity with the technicalities of negotiations and real estate lingo, if you will. 

Bonus point: A Realty Unleashed anecdote.

We had a client who received a private offer from their neighbour before listing with us, a common enough event. Our client would have been perfectly fine to accept, and we were happy to help her sell privately without strings attached. However, our client chose to sample the new he market with us first, and during the first weekend, an offer came in for more money even after the REALTOR® commission. Our client paid full commission and still made $10,000 more than she would have should she have sold privately. On top of that, her house was cleaned and cared for by our team at Realty Unleashed until the buyer took possession entirely for free. Because she had moved out of Alberta, our services were even more beneficial. Our client ended up making more money on her sale with fewer worries.

Here is where Realty Unleashed shines!

Realty Unleashed Realtors

We believe in helping our clients every single step of the way. We are so confident that you will be satisfied with our service that we give you the ability to cancel your listing with zero cancellation fees at any time during your listing prior to accepting an offer to purchase. We pride ourselves on customer satisfaction, and that means giving you the freedom to opt-out. We know that our fantastic team will work to meet your needs; we do this through consistent communication, free interior & exterior cleaning, free curb appeal, and free home staging, to name a few. You can learn more about your listing service here. If you’re looking for a REALTOR® to help you through the buying or selling process, we’d love to hear from you, You can contact us below and we will get back to you very soon!

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