House staging in Calgary

The Growing Popularity of House Staging in Calgary

Home staging has become increasingly more popular year after year. Maybe because more statistics have surfaced, or perhaps home staging has become a lucrative career. Whatever the case, the popularity is not unfounded. Home staging works. It’s as simple as that! A properly staged house has a much higher chance of selling quicker and for more money. A 2021 survey done by NAR notes that when a home is staged before listing, homeowners can see a 5-15% return on investment. So, if you’re wondering why house staging in Calgary is growing in popularity so much, we’ve got answers!

Staging brings life into an otherwise bleak home.

The fact is that vacant properties tend to look dull. It is very hard for potential buyers to visualize themselves in your home if there is nothing in it for them to see. By setting up those empty rooms with furniture that makes sense, buyers can get a good feel for their life in your home. The effort and resources that go into staging a vacant home will improve the value of your property. When buyers can picture their families living happily in your home, they are more inclined to make a swift offer.

House staging in Calgary Interior

The online market is competitive.

The first step in looking for a home is looking on; it is the powerhouse of online listings. There are many houses on the market at any time, which is especially true in a seller’s market. A seller’s market means that there are more buyers than sellers. When your home is staged, it will spend less time on the market. Buyers are eager to view a property if the pictures they see are bright, clean, well-staged, and welcoming. A staged home will, by itself, encourage buyers to call their agent to book an in-person viewing. House staging in Calgary has picked up in popularity especially because of the online market – you want to capitalize on great photos!

Emotion over logic.

Most people have a list of things that they want or do not want in a house. These lists tend to dictate decisions that potential buyers will make when viewing a few different properties. When your home is staged, it gives off feelings of comfort for buyers. If the property feels like home, this “list” that a buyer has suddenly doesn’t carry so much significance. Meaning it becomes easier to overlook the very things they were so against in the first place. The reality is that people act on emotions. And this is even more true when it comes to buying a home. When someone is looking at your well-staged home, you give that person the chance to connect emotionally to your house. Home staging works because buyers know that it is move-in ready. If the property is prepared for its new owner, you can expect more offers faster.

Home staging interior

A move-in-ready home is attractive.

Some buyers are looking for homes to fix and flip. But most of the time, home buyers are looking for a move-in-ready home. Moving is always a bit of a headache, so it is a significant bonus when someone finds a move-in-ready home. When your property is already cleaned, depersonalized, and staged, you have a leg up against all the other listings that are not ready for move-in. For buyers, there is nothing better than walking into a home they love that is ready for them to make their own.

Cold hard facts!

If you’re wondering what the data looks like that proves the value of staging, let us give you the cold hard facts! The NAR reported that only 4% of buyers said staging did not affect their viewing experience, and 47% of real estate professionals noted the positive impact of home staging on their client’s buying process. The same survey concluded that home staging could sell your home 6-10% faster. Most sellers are looking for a quick sale. Not only that, but they are looking for an equitable sale. If you stage your Edmonton or Calgary home, you set up your listing to be a fierce competitor against every other listing in your market.

Where we come in

Realty Unleashed offers free house staging in Calgary and Edmonton. That’s right – it’s completely complimentary with no catch at all. When you list your house with us, we stage it, clean it, and take care of donation and eco-station runs. We also handle lawn mowing or shovelling, depending on the season! If you’re looking to sell, feel free to reach out to us; we’d love to help you sell your home!

Edmonton Realtors
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