We often get asked, “What’s the catch?” when we tell our clients that we offer free home staging in Edmonton and Calgary as part of our listing services.
And the truth is that there is no catch. Realty Unleashed believes in the value of home staging because we have seen it work time and time again. Believe it or not, staging doesn’t just mean putting furniture in a house. There is a lot more that goes into a well-staged home!
Staging also means that your home needs to be cleaned, de-cluttered, and de-personalized. It also might mean doing some updates like painting a wall or fixing curb appeal items like pulling weeds, for example. The whole idea of home staging is to make your property as neutral and simple as possible. A 2021 survey done by the NAR said that, when a home is properly staged prior to listing, homeowners can see a 5-15% return on investment. While that isn’t always the case, it’s good data to keep in mind when you’re debating whether or not to stage your Edmonton or Calgary home.
Home Staging FAQ
What is home staging?
Home staging is the process of getting a home ready for sale by helping buyers envision their life there. This process uses furniture to help create a visual representation of each room. Stagers also work on de-cluttering and de-personalizing a home, making it more neutral for potential buyers. Home staging motivates a buyer to make a swift offer.
Does home staging really work?
Yes, it really works. A staged property spends an average of 73% less time on the market. Staging works because it gives potential buyers the chance to visualize themselves living in your home. Staged homes sell around 88% faster and for 20% more than properties that aren’t staged.
Okay, but why does it work?
When a house is staged properly, it turns the viewing experience into a home that buyers can visualize themselves living in. Giving each room a purpose helps potential buyers understand how they could utilize every space. Another reason why staging proves to be effective is that it makes your property stand out online. REALTOR.ca is the powerhouse of online listings. When looking to buy a house, people begin an online search, which means pictures are the first thing they see. When your home is cleaned, de-cluttered, furniture appropriately set up, with tasteful decor throughout, your listing will get much more traction.
Does my house need to be vacant to stage it?
Absolutely not. While it might be easier to stage with a clean slate, it’s a myth that you need to have an empty house to stage it properly. You can use your existing furniture and decor to stage your home. We offer free home staging in Edmonton and Calgary whether your house is vacant or not. Should you be living in your house while your property is listed, we will set up a staging consultation with you to game plan how to best stage your home with what you already have.
Should I stage my home before listing it?
Yes! Your home should make an unforgettable first impression, as your listing will be up against many others. As we mentioned, online search is critical for real estate listings. Since pictures are such an important piece of that puzzle, you want to ensure that your home puts its best foot forward. Both for online and in-person viewings. When potential buyers see your home is staged and clean, they’ll be calling their real estate professional to set up a viewing.
How much do home staging services cost?
The pricing will vary depending on which staging company you use. Generally, though, the average cost is around $500-$600 per month for each staged room. Keep in mind that it does not include the initial consultation cost. The good news is that Realty Unleashed offers home staging in Edmonton and Calgary for free! We include staging as part of our listing services because we know the value of a well-staged home. We want your home to sell, and we want it to sell quickly. You can read more about our listing services here.
Will staging affect my selling price?
Staged properties tend to sell for the list price and sometimes even above it. When they walk into a staged property, potential buyers find it easier to look over material issues like a sub-par paint job. In fact, 58% of REALTORS® who represent buyers note that buyers offer more money for staged homes. This is especially true in a hot market that moves quickly.
Does Realty Unleashed charge an above-average commission because it includes staging?
No. Realty Unleashed charges a competitive commission of 7% on the first $100,000 and 3% on the balance of the purchase price. You can read more about your fees here.
If you stage my house and I decide not to sell, how much money will that cost?
Realty Unleashed has a Satisfaction Guarantee which means that we don’t charge you any fees unless we sell your home. We allow you to cancel your listing at any time before accepting an offer to purchase. No matter how much work we’ve already put in!