4 Tips for Selling Your Home in Calgary’s Competitive Market

Selling your home in a competitive real estate market demands a strategic approach to ensure your property stands out and attracts potential buyers. Once you have found a Calgary REALTOR® you want to work with, you can begin the selling process. Between home staging, securing the best possible list price, professional photography, and negotiations, you are setting your home up to be a successful competitor in the market. 

Use Calgary home staging.

When buyers walk into a staged home, they feel warmth, comfort, and familiarity. Between tasteful decor and carefully chosen furniture, home staging in Calgary invokes a positive emotional experience. These emotions that buyers feel while in a staged home elicit a sense of belonging, helping them to envision themselves living in the home – this is essential for building a connection and attachment to the property. The psychological impact of feeling emotionally drawn to a home often leads to a pressing urge to make an offer, as buyers are more likely to prioritize the house and view it as a place where they can make memories of their own.

Price your home right.

In a competitive market, setting the right list price is imperative. Your Calgary REALTOR® will research recent listings and sales in your neighbourhood, analyzing comparable properties to determine a competitive price point. They will consider factors like the size of your home, its condition, and any unique features it may have. Of course, everybody wants the highest possible listing price, but it’s important that your home’s price accurately reflects the market. Overpricing your home can deter buyers, and underpricing it can lead to missed opportunities, so your REALTOR® will work to find the balance between these things.

Use professional photography.

Full house interior

Most buyers go to when they want to begin their home search. One of the first things people see when they click on your listing is the photos of your home, meaning that high-quality photos are paramount when creating a first impression of your property online. A professional photographer will get the proper lighting, angles, and dimensions of your home while also showcasing its unique features. Good photos of a clear, well-lit home will put your listing in a competitive position in the market, driving more interest and more traffic. In a market where first impressions are made online, professional listing photos are a must.

Get ready to negotiate.

Effective negotiation is one of the most critical parts of the home selling process, especially in a competitive market. Negotiations involve more than just price; contingencies, timelines, and additional terms are discussed and refined to create a mutually agreeable contract between you (the seller) and the buyer. Your real estate agent will negotiate on your behalf, and then it is up to you to decide whether or not you want to accept the offer. By accepting an offer, you enter into a legally binding agreement to sell your home to the buyer under the specified terms. This decision should be made with a thorough understanding of the offer’s implications and outcomes; your Calgary REALTOR®s expertise in assessing market conditions, evaluating offers, and advising on negotiation strategies is paramount at this stage.

Working with Realty Unleashed

Calgary REALTOR®

Realty Unleashed is primarily a listing brokerage. While we do work with buyers, our services were initially designed for sellers. We offer free home staging, free listing and move-out cleans, lawn care, snow shovelling, curb appeal, and much more – you can read all about our services here! If you are looking for a Calgary REALTOR® and are ready to sell your home, you can reach out to us below, and someone from our team will get back to you soon!

Share this on: