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How to Stage a Home to Appeal to Different Types of Buyers

Home staging can attract certain types of buyers by creating a specific atmosphere and highlighting key features of the property that appeal to their lifestyle and preferences. For example, staging a home with family-friendly furnishings and decor can attract families with children, while staging a modern and minimalist home can appeal to young professionals. By creating a cohesive design that aligns with the tastes and needs of the target buyer, staging can help potential buyers envision themselves living in the home and create an emotional connection to the property. Realty Unleashed believes in the value of home staging so much that we do it for free when you list your home with us; that’s right, we offer free home staging in Edmonton and Calgary. If you are wondering how to stage a home to appeal to different buyers, this article is for you!

Who is your target audience?

Firstly, it’s essential to understand the target market for your home. Different types of buyers have different preferences and priorities, so it’s important to tailor the staging to their needs. For example, if you are targeting young families, you may want to emphasize the child-friendly aspects of the home, such as a spacious play area or a backyard with room for children to play. On the other hand, if you are targeting older buyers, you may want to focus on the home’s accessibility and ease of maintenance, such as having all essential rooms on one level or using low-maintenance materials for the flooring and surfaces. Knowing your target audience goes a long way when it comes to Edmonton home staging, and your REALTOR® should be able to tell you your target market!

De-clutter + de-personalize

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Everyone is looking for something different in a home; no buyer is the same, but every buyer will appreciate the same few things: a clean, clutter-free, move-in-ready home. Creating a neutral and welcoming environment is essential to staging a home; this means de-cluttering the space and removing any personal items or decor that may be distracting or polarizing. By creating a neutral environment, potential buyers can better imagine themselves living in the space and envision how they would personalize it to their taste and lifestyle.

Neutralize your home

Home stagers in Edmonton will make your home as neutral as possible in order to appeal to the broadest range of potential buyers. Neutral colours like white, beige, and gray can’t be overused when it comes to staging! These colours help create a blank canvas, allowing buyers to visualize their own style and preferences in the home. Avoid using bold colours or patterns that will divert buyers from understanding how the room can be decorated when they live there. The goal of home staging is to create a space that is welcoming and inviting to all buyers, regardless of whatever walk of life they are coming from. Being neutral can appeal to more buyers and increase the chances of selling your home quickly and for the best price.

The proof is in the numbers!

Studies have shown that staging a home can significantly impact the sale of a property. According to the National Association of Realtors (NAR), 83% of buyers’ agents say that staging makes it easier for buyers to envision a property as their future house. Additionally, 40% of buyers’ agents report that home staging can increase the value of a property by 1-5%, and 12% say that staging can boost the value by 6-10%. The same survey found that 53% of sellers’ agents believe that home staging decreases the time a property spends on the market, with 22% stating that it can reduce the time by as much as 10-20%. Overall, these statistics indicate that staging a home is a worthwhile investment for sellers looking to entice potential buyers and increase the sale price of their home.

Realty Unleashed can help!

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Realty Unleashed takes care of Edmonton home staging for no cost; that’s right, we do it for free when you list your home with us! We believe in the value of home staging because we have seen it work time and time again. Staging can accentuate the positive aspects of the home, such as its natural light, spaciousness, or architectural details, which can further appeal to specific buyer preferences. Overall, home staging is a powerful tool for attracting potential buyers and creating a memorable impression that can ultimately lead to a successful sale. If you are looking for a REALTOR® that can help you sell your home and stage it for free, fill out the form below, and someone from our team will get back to you right away!